Geofencing for wallet passes means attaching locations to a pass so the wallet can surface it when the customer is nearby.
Relevant locations on the pass
You define latitude, longitude, and relevant text per location. The OS evaluates proximity on the device.
What businesses see
You typically see aggregate engagement metrics, not continuous location tracking of individuals.
Pair with useful pass updates
Combine surfacing with an updated offer or stamp balance to increase redemption.
Start with a pilot store
Validate radius and copy at one location before rolling out nationally.