The platform behind your wallet pass program
Passinstance gives brands the infrastructure to create, distribute, update, and validate Apple Wallet and Google Wallet passes without building the wallet layer themselves.
Our mission
Passinstance is a SaaS platform for creating and managing Apple Wallet and Google Wallet passes. Teams design the pass, define the logic, and connect it to existing workflows while the platform handles issuance, live updates, analytics, and scan validation.
- Real-time pass updates — Change any field on an installed pass and every copy updates within seconds without a reissue flow.
- Lock-screen wallet notifications — Send time-based or location-based notifications through Apple Wallet and Google Wallet with no separate app required.
- Pass mechanics — Attach logic to passes: stamp cards, points and tiers, stored value, daily validation, subscription renewal, and reward redemption.
- Distribution and PassFlows — Issue passes via branded PassFlows, API, QR codes, or direct Add to Wallet links. Capture customer data at install when needed.
Why teams choose Passinstance
Wallet apps are already available on most iPhone and Android devices. Passinstance connects that channel to loyalty, engagement, and operational workflows.
Live in days, not months
Create templates, issue passes, and launch without building a custom wallet stack from scratch. The editor, dashboard, and API work together so teams can get an initial rollout live quickly.
A direct customer channel
Wallet passes stay close to the customer. Live updates and wallet notifications can reach people without requiring an app download or repeated paid re-engagement.
One platform, many use cases
Loyalty cards, event tickets, memberships, gift cards, access passes, and identity documents can all run on the same platform. Add pass mechanics like stamps, points, tiers, or stored value to match the workflow.
EU-hosted (Frankfurt), production-ready
Passinstance's primary application data is hosted in the AWS Europe (Frankfurt) region in Germany. The platform is designed for high-volume pass updates, real-time wallet pushes, and concurrent scan activity with access controls, environment isolation, and service monitoring.
What you can build on Passinstance
Start your wallet pass program today
Passinstance is free to start. Create your first pass template, issue passes, and see live updates in Apple Wallet and Google Wallet with no credit card required.