What is Passinstance?

Passinstance is a platform to create, distribute, and update Apple Wallet and Google Wallet passes for loyalty, ticketing, membership, access, and promotions—with APIs, webhooks, and a visual editor.

Do customers need to download an app?

No. Customers add passes with one tap from a link or QR code. Passes live in Apple Wallet or Google Wallet and update automatically.

Does Passinstance support Apple Wallet and Google Wallet?

Yes. You can issue and update passes for both wallets from one template, including stamps, tiers, barcodes, and lock-screen notifications.

Can I send notifications to installed wallet passes?

Yes. Send promotional, reward, and location-based messages that appear on the lock screen when passes are installed—without a separate messaging app.

Apple Wallet and Google Wallet pass platform

Launch wallet passesthat bring customers back

Create Apple Wallet and Google Wallet passes for loyalty, tickets, memberships, and access. Issue in minutes, update every installed pass in real time, and bring customers back without asking them to download an app.

Create your first wallet pass Plan a rollout with us

No credit card to start. Guided migration when you go live.

Live in days, not months

API, webhooks, and hosted pages

EU-hosted and GDPR-ready

How it works

Create, distribute, and update from one place

Create

Design passes in the editor for Apple Wallet and Google Wallet.

Distribute

Publish Add to Wallet pages, links, QR codes, or API-based issuance.

Update

Push live changes, rotate barcodes, and trigger lock-screen notifications.

What you can do with Passinstance

Create, engage, and scale wallet programs

Create and issue

Design templates, connect APIs, and distribute Add to Wallet links without building pass infrastructure in-house.

Start with API and setup guides

Engage and reward

Run stamp cards, points, tiers, and geo-notifications that update on scan and reach customers on the lock screen.

Explore loyalty playbooks

Analyse and scale

Track installs, redemptions, and rollout outcomes, then compare proof from production wallet programs.

Browse resources and proof

Loyalty tiers

Loyalty programs with automatic tier upgrades

Every tier looks and feels different — without re-issuing the pass

Reward repeat visits with points, stamps, or spend thresholds. When a customer moves up, their wallet pass refreshes with new colors, branding, and benefits — instantly on Apple Wallet and Google Wallet.

BronzeSilverGoldPlatinum

Define Bronze, Silver, Gold, and custom tiers with unique artwork
Passes update automatically when customers qualify for the next level
Show progress, points, and tier-specific rewards on the lock screen
Trigger upgrade notifications the moment a tier changes

One platform for Apple Wallet & Google Wallet

Real-time loyalty rewards

Stamp, award points, and trigger redemptions across any channel. Your customers always see their live balance — right in their wallet.

Stamp card and points balance in wallet
Automatic tier progression
Redemption triggers across channels
Personalized offers via push

Book a demo

Run loyalty, ticketing, membership, access, and identity from the same platform.

Apple WalletGoogle Wallet

Digital stamp cards

Digital Stamp Cards That Feel Familiar

Modern loyalty cards, zero app required

Give customers a beautiful digital stamp card that lives in Apple Wallet and Google Wallet. Every purchase brings them closer to their next reward, with real-time updates and a seamless experience.

Apple Wallet and Google Wallet support
Real-time stamp updates
QR code validation at checkout
Personalized customer cards
No app installation required
Instant point allocation after scan

Location-based engagement

Location-Based Engagement

Reach customers at the right moment

Trigger wallet notifications when customers are near your store, pop-up location, event, or partner venue. Bring people back exactly when they are most likely to visit.

Geofencing notifications
Event and pop-up announcements
Location-aware campaigns
Increased store traffic

You're near Mooncrest Coffee. Stop by now for a free extra shot.

Geofencing notification on lock screen with wallet pass

Why wallet passes win

Why Customers Love Wallet Passes

No downloads. No accounts. No friction.

Unlike traditional loyalty apps, wallet passes are always accessible, update automatically, and stay visible on customers' devices.

Perfect for

Coffee shopsRestaurantsRetail storesBeauty salonsFitness clubsPop-up eventsMulti-location businesses

One tap installation
Works offline
Automatic updates
Native Apple Wallet support
Native Google Wallet support
Fast checkout experience
Higher customer engagement

Operational baseline

Not a template gallery. An operating layer for wallet programs.

The value is not just issuing a pass. It is controlling rollout, updates, notifications, analytics, and support once the pass is already on the device.

25%

more repeat visits

Coffee chain rollout after moving offers to Wallet pushes.

40%

faster entry

Arena ticketing rollout after moving admissions to Wallet.

60%

fewer card replacements

Membership rollout after replacing plastic cards.

EU hostedGuided onboardingProduction workflows

Program command center

Apple Wallet and Google Wallet

One program definition across both wallet ecosystems.

Fast deployment

Hosted pages, links, QR codes, and API issuance from the same setup.

Onboarding support

Migration guidance and rollout help when the program needs to go live cleanly.

Architecture built for production

Updates, analytics, auth, and automations are part of the product, not bolt-ons.

Clear and scalable budget

Avoid one-off rebuilds and keep rollout scope visible for commercial teams.

Ready to see your first pass in Wallet?

Create your first pass, test the Add to Wallet flow, and decide when you are ready to launch in production.

Create your first wallet pass Plan a rollout with us