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Active-pass pricing

Starter → Launch → Growth → Business → Enterprise

Price follows installed wallet volume. Start free with 20 active passes, then pick a fixed monthly plan as your program goes live.

No credit card on Starter. Upgrade in-app when volume grows — no opaque metered surprises.

Commercial model

Clear monthly pricing

Used for

Production wallet rollouts

Support

Onboarding and migration guidance

Commercial note

Price by active pass volume, not by vague feature tiers.

The page is meant to make the decision easier: pick a volume range, understand what is included, and talk to the team when the rollout needs custom onboarding or enterprise controls.

Recommended for

Teams launching or growing a wallet channel

Included

Hosted flows, automation, analytics, and rollout support

Escalation path

Enterprise support for larger pass volumes and security needs

01

Clear and predictable budget

02

EU hosting

03

Guided onboarding

04

API, webhooks, and automations

05

Easy migration from existing solutions

Trust baseline

Production pricing includes the controls teams ask about before launch

Passinstance keeps trust messaging practical: where data is hosted, how credentials are handled, how access is controlled, and what support is available when a wallet program moves into production.

EU hosting

Plan programs around EU hosting and GDPR-aware operating practices already reflected in Passinstance legal and pricing pages.

Server-side credentials

API keys and bearer tokens belong in trusted server-side integrations, with browser clients routed through your backend.

Operational controls

Role-based permissions, environment separation, monitoring, and audit logs support day-to-day operations.

Guided rollout

Migration guidance and launch support help teams move from pilot to production without rebuilding the flow.

Plan structure

Choose the plan that matches the rollout stage

Start small, move into operational programs, and escalate to enterprise support when pass volume or governance becomes the real question.

Talk through rollout

Active-pass ladder

Price follows installed wallet volume. Move up when you outgrow the included active-pass allowance — no opaque metered surprises on public plans.

  1. Step 1

    Starter

    ≤20 active passes

    Free

  2. Step 2

    Launch

    ≤500 active passes

    €29/month

  3. Step 3

    Growth

    ≤3,000 active passes

    €99/month

  4. Step 4

    Business

    ≤15,000 active passes

    €299/month

  5. Step 5

    Enterprise

    15,000+ active passes

    Custom quote

Starter

Pilot and first use-case proof

Free

Validate your first wallet program before you go live — no card required.

Designed for

20 active passes

  • Apple Wallet and Google Wallet
  • 1 program template
  • Hosted enroll / download pages
  • Basic analytics
  • Up to 20 active passes
Start free

Launch

First production rollout

€29/month

Go live with a small production rollout and predictable monthly cost.

Designed for

500 active passes

  • Up to 3 program templates
  • Basic API access
  • Essential analytics and push
  • Email support
  • Up to 500 active passes
Choose Launch

Growth

Best balance for live wallet operations

Most teams
€99/month

Run production loyalty, membership, and campaign programs with API depth.

Designed for

3,000 active passes

  • API, webhooks, and automations
  • Campaigns, segments, and scanner
  • Advanced templates and analytics
  • Priority support
  • Up to 3,000 active passes
Choose Growth

Business

High-volume and multi-team deployments

€299/month

Multi-program, multi-team wallet operations with stronger support.

Designed for

15,000 active passes

  • Multi-program / multi-venue operations
  • Advanced integrations
  • Enhanced priority support and onboarding SLA
  • Governance for larger teams
  • Up to 15,000 active passes
Choose Business

Enterprise

For large-scale deployments and demanding environments

Dedicated security, governance, and delivery support for critical programs.

SSO and audit-ready controls
White-label and custom domains
Sandbox / staging environments
Multi-entity and multi-tenant rollout
DPA, SLA, and custom architecture
Dedicated onboarding

Custom quote

Dedicated security, governance, and delivery support for critical programs.

Talk to an expert

Which plan fits your volume?

Move the slider to get a clear recommendation you can act on now.

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If your volume grows, moving to the next plan is simple (guided or automatic).

If your usage changes, your plan scales with you smoothly, without service disruption.

Recommended plan

Growth

€99/month

Growth matches your current volume and production needs.

Why this plan fits: Best mix of volume, automation, and operational control for most production teams.
What is included: API + webhooks, campaigns, scanner, and priority support for growing programs.

Frequently asked questions

Ready to launch your wallet program in production?

Talk to the team to scope your use case, pick the right plan, and prepare a rollout that fits your organization.

Prices in EUR, excluding VAT. Active passes are counted monthly.