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Retail

Wallet passes for retail loyalty

Run retail loyalty in Apple Wallet and Google Wallet — points, tiers, and offers that update live and reach shoppers on the lock screen.

  • Points and tiers
  • Targeted offers
  • Geo and time triggers
Works on:
 Apple Wallet (.pkpass)Google Wallet (JWT & REST)
Pawbloom 3-tier loyalty program pass in Apple Wallet and Google Wallet
Overview

Retailers use Passinstance to move loyalty off plastic cards and crowded apps into the wallet. Points and tier status update on each purchase, and offers sit next to the card where shoppers will see them.

Use relevant locations and scheduled notifications to bring shoppers back to the store, and track installs and redemptions to see what is working.

Capabilities

Everything to run wallet passes in production

Points and tier progression

Award points on purchase and move shoppers through tiers, with the pass artwork updating automatically.

Targeted offers and coupons

Deliver offers and coupons to the wallet and redeem them in-store with a scan.

Wallet pass API

Create, update, and revoke passes programmatically with a REST API and webhooks for install, update, and redemption events.

QR codes and download links

Distribute passes through hosted Add to Wallet pages, QR codes, email, SMS, or POS — customers install in one tap, no app required.

Update notifications

Push live field changes and lock-screen notifications when a balance, status, gate, or offer changes — passes stay current on every device.

Geolocation and relevant locations

Attach relevant locations so a pass surfaces on the lock screen when a customer is near your store, venue, or pickup point.

Dates, expiry, and lifecycle

Set relevant dates and expiration, extend validity on scan, and manage the full pass lifecycle from issue to revoke.

Analytics and tracking

Track installs, removals, scans, and redemptions per pass and cohort, with CSV and API exports for your own reporting.

FAQ

Frequently asked questions

How does wallet loyalty work for retail?

Shoppers add a loyalty card to Apple Wallet or Google Wallet. Points and tiers update on purchase, and offers can be pushed to the card and redeemed in-store.

Can I segment offers to specific shoppers?

Yes. You can target updates and notifications, and use relevant locations to surface the card near stores.

Can I measure redemptions?

Yes. Analytics track installs, scans, and redemptions, with CSV and API exports for your reporting.

TEST LIVE LOYALTY PASSES

Test Digital Stamp & Tier Loyalty Passes on Your Phone

Scan with your smartphone camera to add the Artisan Coffee stamp card or Lumen VIP card into Apple Wallet or Google Wallet instantly.

Apple WalletGoogle WalletApple & Google Wallet
Café & F&B
Artisan Roasters - Handcrafted Coffee Stamp Card
Live Experience

Test the Live Artisan Roasters Pass

Digital stamp card rewarding repeat café visits with automated free specialty drink unlock.

MemberSophie Meier
Stamps4 / 10
Next PerkFree Flat White
Open Pass on Phone

Create this Wallet experience in your workspace

Start free with this demo context preserved so onboarding can offer the matching template.

Modernize your retail loyalty program

Start free and run points, tiers, and offers in Apple Wallet and Google Wallet with analytics built in.