Skip to content
WHITE-LABEL & MULTI-TENANCY
Built for SaaS platforms, agencies, resellers and enterprise teams.

Make Wallet part of your product — under your brand.

Give every customer an isolated Wallet workspace while using your own sender identity, domain and supported branded management experience. Passinstance operates the Apple & Google Wallet infrastructure underneath.

Talk to usExplore the API
Apple Wallet & Google Wallet
Your delivery domains
Branded operator dashboard
Tenant-isolated workspaces
Branded Wallet pass served on wallet.yourbrand.com
WHAT CHANGES

Your customers should experience your brand — not your infrastructure provider.

Keep Passinstance behind the scenes while customers interact with your brand, domain and Wallet experience.

Without white-label
  • Third-party branding remains visible
  • Generic customer-facing links
  • Platform identity is harder to control
  • Customer experience feels disconnected from your product
With Passinstance white-label
  • Your sender identity
  • Your custom domain
  • Your branded Wallet experience
  • Supported branded management surfaces
MULTI-TENANCY (CORE PLATFORM)

One platform → many customer workspaces

Operate separate customer workspaces with isolated data, credentials, templates, and permissions.

WHITE-LABEL (MODULAR ADD-ONS)

Your infrastructure → their branded experience

Layer your sender identity, custom domain, and management interface so customers see only your brand.

WHITE-LABEL ADD-ONS

Put your brand across every Wallet touchpoint.

Choose the level of white-labeling your product needs — from customer communication to the management experience.

Communication

White Label Email

Send Wallet communications from a sender identity your customers recognize.

Keep customer-facing Wallet emails consistent with your brand using a sender identity your customers recognize.

Key capabilities

  • Your sender name
  • Your sender address/domain where supported
  • Consistent customer communication
  • Suitable for platform and reseller experiences

€20 / month

Available on request

Request White Label Email
Customer experience

White Label Domain

Serve supported Wallet pages and distribution links from your own branded domain.

Serve supported Wallet pages and distribution links from your own branded domain.

Instead of

passinstance.com/...

Serve from

wallet.yourbrand.com/...

Key capabilities

  • Branded public Wallet pages
  • Custom distribution URLs
  • Branded QR destinations
  • More consistent customer journeys

€20 / month

Available on request

Request Custom Domain
Platform experience

White Label Backend

Apply your brand to supported Wallet management and administrative experiences.

Apply your brand to supported Wallet management and administrative experiences.

Key capabilities

  • Logo and visual identity
  • Supported administrative surfaces
  • Branded downstream customer experience
  • Built for SaaS, agencies and resellers

€100 / month

Available on request

Request White Label Backend
MULTI-TENANCY ARCHITECTURE

One platform. Isolated workspaces for every customer.

Operate multiple customer Wallet programs from one platform while keeping workspace data, configuration and branding separated where supported.

01
01

Create workspace

Create a dedicated workspace for a downstream customer or brand.

Dedicated customer workspace
02
02

Configure customer

Add customer-specific templates, settings and access.

Templates, settings & access
03
03

Apply branding

Configure supported brand, domain and sender options.

Brand, domain & sender options
04
04

Operate centrally

Manage multiple customer environments from your platform-level administration.

Centralized governance & RBAC
BRANDED TOUCHPOINTS

Your brand across the complete Wallet journey.

From customer communication to public Wallet pages and management surfaces.

White Label Email

Send Wallet emails from a sender customers recognize.

Keep Wallet delivery and customer communication consistent with the brand your users already know.

Your sender name
Your sender address/domain where supported
SPF and DKIM DNS authentication
Consistent customer communication
Request White Label Email
Send Wallet emails from a sender customers recognize.
White Label Domain

Serve Wallet experiences from a domain you control.

Keep supported Wallet pages and distribution links within your customer's branded environment.

Branded public Wallet pages
Custom distribution URLs
Branded QR destinations
Automated TLS certificates managed by Passinstance
Request Custom Domain
Serve Wallet experiences from a domain you control.
White Label Backend

Put your brand on the Wallet management experience.

Give teams or downstream customers a branded environment while Passinstance remains the infrastructure underneath.

Logo and visual identity
Supported administrative surfaces
Branded downstream customer experience
Passinstance attribution removed
Request White Label Backend
Put your brand on the Wallet management experience.
TENANT ARCHITECTURE

Your product stays in control. Passinstance runs the Wallet infrastructure underneath.

Connect your platform through API and webhooks while Passinstance handles the Wallet-specific infrastructure and configured tenant experiences.

Your Upstream Systems

Your SaaS or platform

Issue and update Wallet cards through the REST API from the product you already run

Customer workspaces (A, B, C)

Separate customer workspaces so each brand’s templates, passes, and keys stay isolated

Passinstance infrastructure

Handles tenant scope, vanity routing, and Apple Wallet + Google Wallet signing

REST API & Real-Time Webhooks

Bidirectional synchronization, token generation & lifecycle event dispatches

Passinstance Infrastructure Engine

Sovereign EU Cloud • Automated Pass Lifecycle Pipeline

PKPass Cryptographic Signing
Dynamic Template Studio
Automated Lifecycle State Machine
Sub-Second Push Notification Dispatcher
Optical 2D Barcode & Security Engine
Over-the-Air Device Push & Real-Time Sync
Native Mobile Wallet Surfaces
Apple Wallet

Apple Wallet

Signed .pkpass • Lockscreen geofencing • Apple VAS ready

iOS Native
Google Wallet

Google Wallet

JWT payload • Smart Tap support • Native lockscreen push

Android Native
Explore integrations
ONE INFRASTRUCTURE. YOUR BRAND.

Build one consistently branded Wallet experience.

Your sender identity, your domain, your Wallet experience, and your management environment. Powered by Passinstance infrastructure underneath.

Stage 01

Your sender identity

Send Wallet communications from a verified sender on your domain.

Stage 02

Your domain

Serve public Wallet pages and distribution links on a host you own.

Stage 03

Your Wallet experience

Customers add and use Apple Wallet and Google Wallet cards under your brand.

Stage 04

Your management environment

Operators work in a branded backoffice while Passinstance runs the infrastructure.

Common questions

White-labeling lets you deliver Apple Wallet and Google Wallet experiences under your own brand. It includes three modular add-ons: White Label Email (verified sender on your domain), White Label Domain (custom vanity URL like wallet.yourbrand.com), and White Label Backend (branded operator and administrative dashboard).

Ready to make Wallet part of your product?

Tell us how your platform, customers and branding are structured. We’ll help you configure the right multi-tenant and white-label setup.

Talk to usExplore the API