Turn customer relationships into living Wallet experiences.
Build VIP memberships, direct consumer engagement, exclusive product drops, and tier rewards in Apple Wallet and Google Wallet — without the development overhead of a custom mobile app.
Replace costly standalone mobile apps and unread promotional marketing emails
Brand-specific mobile apps face steep download friction, mandatory passwords, and rapid deletion. Passinstance creates an enduring direct connection inside the smartphone wallet your customers already check every day.
- Prohibitive custom iOS and Android app development and continuous maintenance overhead
- High friction of App Store downloads, mandatory password creation, and complex logins
- Rapid user churn and app uninstallation after the initial promotion or purchase
- Promotional marketing emails increasingly filtered into spam or promotion tabs with declining open rates
- Rapid deployment using branded visual pass templates and automated REST APIs
- 1-Tap save from checkout confirmation pages, post-purchase emails, or in-store counter QR codes
- Permanent presence beside payment cards in Apple Wallet and Google Wallet
- Direct lockscreen push notifications for VIP collection drops with high visibility and zero SMS carrier fees
From first discovery to exclusive drops and brand advocacy
A direct-to-consumer relationship framework designed to keep your brand top of mind on user smartphones without app fatigue.
1-Tap Brand Join
Shoppers save their digital brand pass in one tap from online order confirmations, emails, or packaging QR codes.
Lockscreen Product Drops
Announce exclusive VIP early access windows and limited collection drops directly to member lockscreens.
VIP Experience & Pop-Ups
Members unlock private event access and VIP privileges with a rapid optical scan at stores or pop-up events.
Tiers & Ongoing Community
Dynamic visual tier shifts and personalized milestone rewards inspire enduring brand loyalty and repeat advocacy.
Direct-to-consumer engagement on the mobile lockscreen
Purpose-built for fashion, beauty, luxury, lifestyle, and consumer goods brands seeking enduring customer relationships.
Member Passes & VIP Communities
Provide exclusive experiences, private in-store event admission, and premium privileges to your most dedicated brand advocates.
Points & Milestone Passes
Drive brand engagement with dynamic passes that showcase live point balances, stamps, and unlocked community rewards.
Product Drops & VIP Invitations
Deliver private invitation passes and time-sensitive product drop tickets directly to mobile wallets.
Dynamic evolution of the digital brand pass
See how passes adapt dynamically based on consumer actions, milestone unlocks, and marketing drops.
Experience Get Fit Local Premier Pass on Your Smartphone
Scan the QR code with your smartphone camera to add the live Get Fit Local 24/7 access membership card directly into Apple Wallet or Google Wallet.
Apple & Google WalletProduction Verified Pass
Test the Live Get Fit Local Pass
Turnstile-ready optical access pass with live membership status and club access rules.
Create this Wallet experience in your workspace
Start free with this demo context preserved so onboarding can offer the matching template.
Connect Wallet to CRM, commerce, and loyalty systems
Connect your CRM, e-commerce, loyalty system or backend through Passinstance APIs, webhooks and supported integration workflows.
CRM / CDP
Customer profiles connected through APIs and webhooks
E-commerce
Online stores, checkout, and order confirmation flows
Loyalty system
Existing points, VIP, and membership programs
Customer backend
Brand systems of record for members and purchases
API / Webhooks
Custom backends that issue and update Wallet passes after each campaign event
Bidirectional synchronization, token generation & lifecycle event dispatches
Passinstance Infrastructure Engine
Sovereign EU Cloud • Automated Pass Lifecycle Pipeline
Apple Wallet
Signed .pkpass • Lockscreen geofencing • Apple VAS ready
Google Wallet
JWT payload • Smart Tap support • Native lockscreen push
From pass design to multichannel launch
An agile deployment framework designed for direct-to-consumer and omnichannel brand teams.
Configure
Design on-brand pass templates with custom typography, brand colors, tier badges, and logos.
Connect
Integrate pass generation into order confirmations, post-purchase emails, and marketing workflows.
Test
Validate 1-tap pass onboarding and test barcode scanning at retail branches or pop-up events.
Launch
Broadcast targeted lockscreen drops, celebrate tier milestones, and track customer retention.
Frequently Asked Questions
Ready to bring your brand into Wallet?
Build VIP memberships, product drop channels, and community rewards that live directly on customer smartphones.