Wallet notifications appear when pass content changes or when the wallet surfaces a pass for a relevant location or time.
Update-driven notifications
When you change important fields, the wallet can notify the customer. The notification should match visible pass content.
Location-driven surfacing
Relevant locations can prompt the pass on the lock screen nearby without sending unrelated marketing copy.
Permission and expectations
Customers control notification settings at the OS level. Earn trust with useful, infrequent messages.
Operational tips
Throttle campaigns, segment audiences, and A/B test copy where your platform supports it.