Google Wallet passes use classes and objects behind the scenes. A SaaS platform abstracts that complexity into templates and distribution links.
Step 1: Match your pass type
Loyalty, offers, gift cards, event tickets, and generic passes are common starting points.
Step 2: Brand the template
Align colors, hero image, and text fields with your Android customer experience.
Step 3: Publish Add to Google Wallet links
Distribute through SMS, email, QR, or your website. Customers save the pass to Google Wallet in one step.
Step 4: Keep objects updated
Push field changes when offers, points, or event details change.
Step 5: Integrate your backend
Use API calls to issue passes from orders, bookings, or CRM events.
With Passinstance, the same template can often publish to Google Wallet and Apple Wallet together.