QR codes are the fastest offline channel to wallet pass installs.
Hosted pass pages
A QR encodes a URL that detects device type and shows the correct Add to Wallet button.
Placement ideas
Counters, packaging, posters, event signage, and transactional email.
Track sources
Use UTM parameters or unique links per location to compare install rates.
Keep URLs stable
Short, durable links reduce broken print materials after campaign updates.